Congress Spotlight #18 – Consumers and Industry: Keen on Green
Consumers and Industry: Keen on Green
Looking toward the future is enough to make you, ahem, “turn green” with envy.
It’s all about a greener future.
That future and, more specifically, how it relates to the world’s forests will be one of many subjects discussed at the XXIV IUFRO World Congress in Salt Lake City, Utah, this fall.
A session there, entitled Forests and Forest Products for a Greener Future will look at how business and marketing will contribute to that goal.
Organized by Eric Hansen of Oregon State University, Tom Hammett of Virginia Tech and Birger Solberg of the Norwegian University of Life Sciences, it will cover a wide range of business and marketing theory topics that address how products and markets (timber and non-timber) can be expected to contribute to the greening effect.