Consumers and Industry: Keen on Green
Looking toward the future is enough to make you, ahem, “turn green” with envy.
It’s all about a greener future.
That future and, more specifically, how it relates to the world’s forests will be one of many subjects discussed at the XXIV IUFRO World Congress in Salt Lake City, Utah, this fall.
A session there, entitled Forests and Forest Products for a Greener Future will look at how business and marketing will contribute to that goal.
Organized by Eric Hansen of Oregon State University, Tom Hammett of Virginia Tech and Birger Solberg of the Norwegian University of Life Sciences, it will cover a wide range of business and marketing theory topics that address how products and markets (timber and non-timber) can be expected to contribute to the greening effect.
Forest outlook: What does the future hold?
Forest researchers from around the world will gather at the IUFRO 24th World Congress in Salt Lake City this fall where one of the issues will be to address the future, and the related challenges, facing forests and forest management in the 21st century.
Providing a sort of scientific crystal ball to give glimpses into the years ahead and discuss how to meet and adapt to coming challenges will be a sub-plenary session at the congress entitled, appropriately enough, “The Future of Our Forests”.
Resources for the Future (http://www.iufro.org/science/task-forces/resources-for-future/), the IUFRO Task Force behind this session, has set out to examine four major game-changers – globalization, plantations, new products and forest ecosystem services – and what they mean, and will mean, for forests, forest research and forest-dependent communities.